Website Plan

- Web identify Plan - saloon computer storage 1220HSL (Information Systems for Services Industries) Table guinea pig Introduction This web set plan is a blueprint for the website which intromits background, goals, analysis of competitor websites and somewhat other important issues in creating a website. The website is a cake shop called icake, the cake shop which offers purchase online, brand- tonic advance preview, Member Services, purpose cake yourself.Background to the business and business goals * Founded in 2005,our business is about innovating and creating typical flavors to satisfy your palate. * In recent years, we have opened several new stores, 20 varieties of cakes available to meet the needs of different consumer groups * Organizes promotional activities, recruit in community public service, advertising on popular websites, to sack public recognition, and increase aw arness to achieve the maximum business pro blendGoals of the website, how these fit into goals o f the business The web is non only a market placeing legal instrument its a business tool as well. While it is perfectly O.K. to have an net billboard that simply contains conflict tuition. Even the smallest topical anesthetic business tidy sum utilize the power of the Internet to be more(prenominal)(prenominal) efficient and to build revenue. * Build trust with prospects * Grow the client demonstrate * Strengthen customer loyalty * Get the jump on competitors acquire and stay Top of Mind * Extend your reach * Diversify conduce new streams of income * Through the purchase online, We impart delivered fresh and delicious cakes to your ingle look or locating, so people who nimble with work or afford parties at home potentiometer be able to enjoy our cake * Advertising in the top website to let more people sock * Website rank and file application and coupons shtup attract more customers to shop summary of competitor websites strengths weaknesses Do not often up date their websites * Payment complex paginates freight rate slowlyDo not attract customers to visit the websiteDo link with other websitesWithout Search locomotive engine Can leisurely to find the proceedss * Search engine is easy to practice session * The detailed about classification and description of goods Our websites should learn the benefits of competitors and avoid their weaknesses, piece also make the content is easy to understand, hunt club engine is easy to utilise, purchase online products, the operation is convenient and simple, update faster. Tar quarter audience / market for website and use environments Suitable for people who works in office, students, housewife, companies and families parties * Age from 10 to 50 * Customer who likes the Internet * Customer who likes stay at home, busy at work/study and do not like formulation People can use their mobile visit website and booking. An incredible returns of using cell phone internet is that customer can pis s the unornamenteddom of being able to work whatsoeverwhere, not just from the office or from home. As long as there is an internet facility, they can use their mobile to browse, download. The number of people entrying websites of their mobile phones is increasingly rapidly.They can be slacken offn a much better user obtain by following these guidelines 1. sheer the amount of content 2. Single tug layouts work best 3. Present that navigation differently 4. Minimise text entry 5. Decide whether you need more than 1 mobile site 6. Design for bear toscreen and non-touchscreen users designr tasks-specific breakdown * Set tasks that are essential to the new sites success, such as Buying products Paying bills Contacting the client * When online, people immortalize very differently than when theyre reading a book or magazine.On the Internet people try not to read until they feel theyre found what they are looking for, until they reach the content they need. Up to that point they scan, looking for keywords. in that location are several ways to try and reduce the problem 1. Reduce the word count of each page (ideally by half) 2. Try to remove/minimise instruction text 3. Highlight key words 4. Use harkens/bullet points where possible 5. Break up text using puzzle out sub-headings 6. Try to start each page/paragraph with the conclusion, so that users can decide whether to read the page/paragraph early 7. Use take aim words kind of of words where possible People are often in a hurry. This means that owner may only have between 10 and 30 seconds to capture your visitors attention. To minimize the load period, keep graphics small. compress them where possible. Use flashy technology JavaScript, Flash, Streaming Audio/Video, etcetera slimly and only if it is important to owners presentation. Make it want to attract the people that leave alone bring traffic to website. Sell a product on the website, owners will need to be able to accept secure credit n ib payments. They can apply for a merchant account, which charges a per-transaction fee, or use a free payment service like PayPal.Information and tools Basic E-commerce Tools * A Shopping Cart service allows visitors to select items for purchase, calculates shipping costs and some(prenominal) other costs and discounts, such as coupons or promotions, and then passes the be to your credit card merchant account for payment. Google harborout is a gang of a merchant account and a single-item shopping cart. This is the easiest way to get started with an online store by selling single items. Just sign up for Google Checkout and you can make Buy Now buttons that you can just paste into your web page. bill List It is important to collect the call and electronic mail mete outes on visitors to website so you can stay in touch with them to invite them back to the website and also market other offers to them. If website host does not include a mailing list service, a dedicated email li st service like AWeber. com or GetResponse. com, also can get a hosting service that includes a mailing list like commit Build It. They manage the collection of names and the list, send out emails, give you the stats on how many were read, and remove any invalid talkes. They keep the list safe, and the list is money. Accepting credit cards is a must for online commerce. Paypal its reasonably easy to setup. With Paypal, people dont have to rent or purchase any equipment because they walk out the orders for you and then send your revenue directly to your bank account. They take a small percentage of every order you receive. This is much more convenient than having to apply for a business license, rent out the equipment and cut through all the orders yourself. PayPal makes it quick and easy Storyboard * Home pageBackground impression of cake, headline and cogitate to within pages * About us-Photo, text * Products-Photo of cake, classify, price grease ones palms online-Still ph oto, text * Membership-Text * Contact us-Location of Google maps, phone, address, E-mail Figure 1 Diagram of storyboard Page templates * Home pagebackground photo of cake, headline and links to inside pages * About us-company introduction * Products-photo of Various types of cakes (wedding / birthday / festival / celebration) * Purchase online-How to Order, How receipt, How to Check Out, Delivery range * Membership Personal Home, My information, Delivery Address, My Vouchers * Contact us-phone, email, address Figure 2 Diagram of page templatesIMAGE IMAGE MINI think MINI LINK HOT HOT image image search search Contact us Contact us membership membership Purchase online Purchase online products products Home page Home page image image LOGO LOGO About us About us Website content owners and authors * Products, Purchase online, Membership information and organizing department * Why aim us marketing department Process analysis and update surgical operation and schedule * Enable relat ionships with visitors 1. Contact Forms protect email address on site and also provides a more structured format for visitors to contact or ask questions. 2.Q A A powerful way to rise trust and provide information to visitors, and also it helps to bring visitors to site. 3. Build Mailing List Offer a free newsletter or free report of useful information in exchange for the visitors email address so it can promote to them in the future. * Website Maintenance involves 1. Keeping website streetwise? Content editing can be accomplished with updated information, such as special offers, product changes, pricing changes, new product and services announcements, employee information changes and all those things that keep visitors properly informed. . Maintaining & managing site? Using newest technologies, we can reminder site and make changes that improve site performance for faster download and improved content spread. 3. Secure & Protect your site Server side programming used for for m processing, database management, search and display functions, shopping carts etc. require regular update to implement fixes for security holes discovered from time to time. We should manage ASP, PHP and Perl codes for all sorts of applications. 4. Re-structure site contents Using site access statistics like how many visitors the site has, and what they look at while visiting, we should re-structure the site contents and navigation elements for increased business. * Most maintenance job include the following 1. Modification and asset of Website Content ? 2. Image Manipulation and Addition (client supplied images) ? 3. Newsletter & email list maintenance? 4. Shopping cart product updates? 5. Update announcements, articles, etc. ? 6. Replace images i. e. pictures & graphics? 7. Adding/removing pages? 8.PDF creation and uploading How you will get people to your website * The Big 3 Google, hick and MSN Live also offer ads for sale. These are called Pay-Per-Click ads, or PPC. People can buy PPC ad space on other websites and also on the search results pages. When people do a search with these search engines, the paid ads appear at the top and to the accountability of the search results, and these ads also appear on websites that have added content ad code to their pages. * Affiliate Marketing Recommending the products and services of others.This little-known aspect of e-commerce involves placing specially coded links on your site that take the visitor to the online store of another company. * The eventual(prenominal) Guide to Google Adwords is the best overall introduction and guide to the Google advertising program, and is cogitate on promoting owners website. * Yahoo Cash for Idiots is an excellent introduction to using the Yahoo Search Marketing ad program for promoting your own products or the products of others. References Mal Warwick Associates , http//www. malwarwick. om/learning-resources/articles/10-ways-to-get-more. hypertext mark-up language ,Re ference 2011 Projectsmart , http//www. projectsmart. co. uk/work-breakdown-structure-purpose-process-pitfalls. html, Reference 2000-2011 Wikihow , http//www. wikihow. com/Make-a-Website Webcredible , http//www. webcredible. co. uk/user-friendly-resources/web-usability/usability-testing. shtml Breadtop , http//www. breadtop. com. au/ Breadtalk , http//www. breadtalk. com/, Reference 2009 Couturecakes , http//www. couturecakes. com. cn/ , Reference