Real Madrid

1. What is the substantial capital of Spain business object lesson? Is it unique? The veridical capital of Spain business model is unique as it changed 360 degrees the construct of sports. They focused on converting tangible Madrid into the new Disney of sports..The auberge has been owned by its cardholding members and non-cardholding members. A network of fans has promoted the clubs propose and ensured the flow of information. At first, by realizing that they can become content providers, current Madrid aimed to be the best soccer club in the world. As a matter of fact the Real Madrid steel was in demand(p) to turn into an international post.In order to be able to reach out this, its managers identified the following spot drivers (1) size of listening (2) frequency with which the audience engaged with the brand, as a measure of commitment (3) socio-demographic characteristics of the audience and (4) connect (usually in the form of local fan associations) that could be built to connection the brand and the audience. To get a large audience, passionate almost soccer required a commitment to good players, commercialisation of the brand and distribution of content (players and games). Real Madrid needed time and financial flexibility, in order to bring the top players and a variety of transmit to bring the clubs brand on the market.For financial flexibility, Real Madrid managed to do the rezoning of the clubs old training pitches, recapturing using rights sold off to various operators and licensees, setting up a complete legal entity for management purposes, receiving a loan from Caja Madrid and pursuing opportunities for licensing and sponsoring of its products. To tack is team of winning players, Real Madrid drew superstars like Zidane, Beckham, Figo, Brazilian striker Ronaldo, team captain Spanish forward Ral, and Brazilian defender Roberto Carlos as well as goalkeeper Iker Casillas.The selling concept was that only the superstars can draw new superstars. In terms of brand and content, Real Madrid expanded the reach of its Real Madrid TV, unquestionable RealMadrid.com and 1 on 1 fan relationships (mobile, TV, internet), and distributed its Real Madrid deal through its own stores and retail networks. In order to capitalize on its inner strengths, Real Madrid expanded to Asia and North America by gaining as much elasticity on their brand.2. Who are Real Madrids clients? How is the market segmented? The Real Madrids customer are its supportive fans, cardholding and non-cardholding members. They have a love relationship with Real Madrid as they support only the winners and care about their pastime needs. 3. Who has more power Real Madrid or the players?Real Madrid has an empowering brand power as they set up a leadership flag for quality soccer teams. The players pay for themselves, but as broad as they dont have a leading brand to promote them, they wont grow on popularity and increase their royalties. 4. What risk s does Real Madrid face?Real Madrid cannot capture superstars overnight. The churn straddle cannot be controlled. New wealthy investors offer higher salaries to the superstars. Overexposure and excessive commercialization receives already enough criticism. Also in the end soccer is an precariousness game.