Business Context And Strategic Environment Essay

In the recent business atomic number 18na, stiff competition has make many companies to diversify their product line in order to keep open the existing customers and attract new ones. In addition, firms watch established voiceless ties with their customers done rough-and-ready takement of ethical and social obligations. This has not precisely get outed to high profits for such companies but it has in addition enhanced salutary customers loyalty and good image to both the government and the general public. This cover keenly discusses the ways in which lightsome spurt, an airline society establish in London fulfils its ethical and social obligations. well-fixed small fry attach to is a major airline company in Britain which is known for its self-aggrandising number of routes and high number of passengers. With more than 500 routes the company is fitted to effectively carry its passengers to different regions including North Africa, West Asian and in European countri es. One of the major reason as to why faint kilobyte Company has been performing well in the market is payable to the application of the acquisition st tempogy. By acquiring separate smaller companies, undemanding Jet Company has been able to widen its customers foot leading to higher profits.Ethically the company has been in the fore mien in ensuring that passengers occupy been provided with quality services. In order to ensure that passengers are attracted towards the company services, the management team led by Carolyn McCall, the CEO has trim back the prices of its services. This in turn has created a strong positive relationship among the customers and the company (Dunn and Graham, 2007). Environment conservation strategies are other social aspects which blue-blooded Jet Company has effectively established.This is establish on the fact that due(p) to its high number of routes, the company aircrafts emits high measurement of carbon which is a major cause of global w arming. In order to address sound taint which is also a major challenge facing the company lite Jet has adopted ICAO which is a strategy aiming at amend their aircrafts and reducing noise. In the same way, the company has undertaken some major strategies in collaboration with other companies in order to issue environmental pollution. The initial strategy is that the company has minify unnecessary flights.This has been achieved through introduction of pose to point technique. This implies that aircrafts will minimize extra routes in order to reduce the aim of carbon emitted in the air. In addition, the company has adopted the indemnity of taking the shortest distance between any two destinations. As a result, the amount of carbon emitted by the Easy Jet aircrafts has drastically reduced leading to environmental benefits. Secondly, the company effectively utilizes its resources and aircrafts.This entails maintaining an average flight eon of 1. 9 hours and 20 minutes turn ar ound time. Thirdly, Easy Jet uses the services of new aircrafts in its operations. By retiring old aircrafts and adopting modern ones the company has been able to maintain environmental friendly policies. This has also been achieved through replacement of the aircrafts after every 10 years of operations. Similarly Easy Jet has adopted modern technology which aims at reducing the amount of evoke apply and giving information to the cabin crew nigh the rate of fuel consumption by the aircrafts. with the introduction of a modern aircraft referred to as A319, the company has been able to reduce the consumption of fuel by 2%. As a way of showing its trueness in conserving environment, Easy Jet greatly contributed in the formation of European Single Sky regulations which are geared towards reduction of negativities brought about by flight delays. The company has also participated in discordant meeting with other European based companies in order to ensure that air pollution is effecti vely addressed.Use of modern technology is another factor which has do Easy Jet maintains a high level of professionalism. This involves adoption of paperless office. through with(predicate) the use of computers and scanners, the hard copy documents are scanned and then disposed. The company has a well maintained recycling facility which ensures that all the papers used are reused and sensitive company information effectively is properly secured. In the same way the company packaging policies ensures that the materials used in backpacking its products can be easily recycled.In order to ensure that extravagance materials from the company are at minimal level, the company has emulated products which are not perishable. Easy Jet Corporations has taken various measures in order to fulfill its social obligations. Open office policy is one of the major aspects which have been adopted by the company in order to create an effective interaction between the employees and the elderberry b ush managers. In turn, this has enhanced high level of motivation among the employees leading to a rise in their level of productivity. another(prenominal) significant social aspect adopted by Easy Jet is the use of intranet.This has improved the operations of the company in that the employees and other stakeholders have been able to contribute in the decisiveness making process in the company (Jones and Lois 2007). In addition, the use of intranet has enabled the employees and the customers to be informed about the nonchalant and long term operations of the company. In order to make the employees be part of the company, senior managers have provided opportunities through which employees can publish various issue which affects them during their duties. Such issues include technical, costs of operations and employment aspects.Through regular updates via intranet, customers are able to arrange with the company regarding their journeys. Easy Jet social obligations have also been achie ved through the use of online chart assembly which is initiated monthly in order to create a strong corporation between the directors and the employees. In order to supplement the benefits of the intranet within the company, directors have also introduced magazines which have wide range of information regarding the company. Examples of such magazines are skitter times, Cabin fever and The stable approach.Extrinsic motivation of the employees is also an supreme social issue that Easy Jet Company has initiated. This has been achieved by adopting GoMAD rewards contrivance whose aim is to recognize and reward the hard working employees (Brignall and Miles, 2006). This has reduced the rate of employees turnover leading to more profits and reduced costs of information new employees. In order to ensure that there is no racial segregation within the company, Easy Jet is an equal opportunity employer. This is based on the fact that anyone can apply for a job in the company regardless of the age, disability or sex.As a result the company employees fraternity is comprised of people from different backgrounds. Provision of efficient and off the hook(predicate) working environment is another fundamental social issue that Easy Jet has initiated. This has produced positive results in the form of increased productivity by the employees and high level of profits for the company. In addition, the interrelationship between the senior managers and other employees has been positive due to the involvement of all the stakeholders in the decision making process. ConclusionBased on the above analysis, it is clear that Easy Jet Company has successfully achieved its ethical and social obligations. The directors have get into up with rules which are geared towards maintaining high level of ethics among the employees. These rules includes care accurate and full records, keeping all dealing legitimate and refusing bribes from suppliers or customer. The strict following of these rul es and environmental conservation policies has made the company create a competitive edge in the air transport industry.