Running Head : DECISION MAKINGNameName of UniversityName of ProfessorSubjectPerhaps the most fundamental strike/write head we chamberpot make intimately the nature of consumer value , more(prenominal)(prenominal) fundamental even than those points made thus farthermost is that it embodies a taste sensation judgment (Lamont , 1955 . This frequent focussing on preferences typifies the so-c exclusivelyed chase theory of value . The general imagination of preference embraces a wide variety of value-related terms magnanimous in various disciplines and including , but not limited to , such(prenominal) spoken language as affect (pleasing vs . displeasing carriage (like vs . dislike , rating (good vs . bad , predisposition (favorable vs . unfavorable , survey (pro vs . con , solution tendency (approach vs . avoid , or va lence (positive vs . negative . What all such expressions of value share in common is that they pay off a unidimensional king of preference (Holbrook , 1999In relation to the interest value theory , thither are general preferences which the marketing department should know about the consumers . A survey would be efficient in collecting info about the consumer s general preference . Based on a study which was conducted by Kehoe and Pitkow , most people enter in surveys and most of the feedbacks seeded player from participants having high incomes and culture levels (1997 . In addition to this , according to Couper , made surveys collapse more information and relevant data from a good total of respondents (2000 . Based on the experiences by MetroWest biotic community health Care Foundation , they were able to obtain relevant information and enough data through surveys and feedbacks through position , the earnings and phone calls . They were also able to publish or wa iver a report because of these collected dat! a both(prenominal) decimal and soft ( The Obesity Report , 2006 .
The following questions from the party or consumer would be helpful for the Marketing department to yield both quantitative data and consumer behaviorsHow old is the consumer__ 15 and at a dishonor place __ 16 - 30 __ 31 - 46 __ 47 and above2 . During what age of the day did the consumer eat the nosh food__ Morning __ even __ good afternoon __ Midnight3 . How often do consumers eat snack foods in a day__ once __ thrice __ twice __ others , specify4 . How a great deal allowance or money did consumers allot in buy snack foods__ 1-10 __ 21-30 _ _ 11-20 __ 31 and above5 . In buying snack foods , what did the consumers cipher (choose one or more__ Price __ Flavor __Brand __ Health earn __ others , specify6 . Did the consumers prefer import brands from local ones__ Yes __ No7 . Did other people settle them in buying snack foods__ Yes __ No8 . Are they willing to turn in a spick-and-span formulation or snack food__ Yes __ NoData that can be expound by a decided or continual variant are called discrete data or continuous data , respectively . In general measurements slacken off rise to continuous data , while enumerations or countings sink rise to discrete data (Spiegel and Stephens , 1999 . The second important note of hand to make is...If you need to get a full essay, bon ton it on our website: OrderCustomPaper.com
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