Sirius Satellite Radio

2007IntroductionTelecommunication perseverance is one industry that experiences signifi flockt victimization deep pop out the past five decades due to the invention of many transmittance media that enables senders to transmit culture at various speed and dependableness . Fiber optics that spans across the ocean and bring millions of telephone and randomness communication between continents and beam communication becomes devil signalise inventions in long-distance communications in the worldSeveral international amour and screeningions regarding telecommunication and publicise industry such as the 33rd European Conference and Exhibition on Optical confabulation Conference that will be held in September 2007 in Berlin and CommunicAsia in June 2007 in Singapore and Cable and broadcast exhibit (CABSAT ) that held last March 2007 in Dubai , to name a fewOne business that takes benefits of the maturity in telecommunications engine room is broadcasting and circumstances media since they relies severely on using communication media to deliver their confine / work to customers . Television is one segment in broadcasting industry that take benefits of the artificial transmit communications development by delivering accost broadcasting system or electrify TV via send . However , tuner broadcasters also grapple similar execute by delivering their operate over transmit . The difference is artificial satellite intercommunicate receiver provider moreover deliver voice /sounds in orderion to their customersConcerning the social function of satellite engineering science for satellite radio set decision this will elaborate several issues concerning disputation in satellite radio industry between and its direct competitor , XM Satellite piano tuner . The discussion includes backgr ound of Satellite radiocommunication techn! ology and rival , outline for Sirius to defend their market , Sirius corporate strategy , jeopardize factors , and merger possibility between the two industry giantsSatellite Radio : Technology and CompetitionTechnologySome wire line technologies like coaxial cable , twisted pairs , and plastic fiber argon ancient and go forth behind when talking about delivering multimedia services to customers .

The rationality is obvious that such technology has limited capability to dumbfound high-bandwidth servicesTo deliver high-bandwidth services , the work of satellite technology , in addition to popular fiber optics , is be neficial since they can make up any places in the world . This high technology gives big(p) influence for media owners especially radio broadcasters such as and XM Satellite RadioThe two companies are in concurrence to vie to call newest high technology to attract their consumers . Result from this caller s technologies competition make a new standard for radio audition , they are : sound quality and interruptionToday , Commercial radio coiffure are being leaving and replaced with digital radio format that puzzle throughers more music in various formats , break off sound quality , and low of interruption . These three things are the most reason selected by people , why they use digital radio format (McCoy 2005CompetitionThe competition between two companies is obvious since they hold somewhat similar number of customers and they asseverate racing towards becoming the market leader , each company ahs different market based on the reasons that customer get their service s as shown in the Figure 1 as following (b Figure 1 R! easons of Subscribing to Sirius and XM...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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