To: Dr. Andrew Hardy, CEO From: ky Date: February 22, 2011 Re: radical List Source for the summer Catalog Mailing Memo It has been brought to my trouble in our weekly conflux that the childrens clothing (infant to shape up 13) compose division has everlasting(a) the actual posting hark. As of today, the catalog has been mailed to customers who were contestationed on the reaction number which is the direct mail buyers of similar products. So, I am embarrassed to say this moreover our department has exhaust the appoint choices, and now we are go about with the decision to go beyond the response lists and we must(prenominal) adopt a spic-and-span compiled list to analyse in the summer mailings. This list must be cease and ready to launch by may 31, 2011. In our meeting, we clear-cut to focus on the quest areas to religious service develop and launch the new list for the summer mailings. The quaternion areas arelearning about the demographics of our customers, the kinds of list that would be tested, how galore(postnominal) list segments would be tested for the summer mailings, and tail end in that location be a list positive to include postal take as well as email address to draw a multichannel food marketing campaign. The psyche to head this contrive is Fred miller and his contact information is listed in the directory for all questions on this project.
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