The report E-Marketing in tourism with emphasis on Marriotts looks into the victimization of the network applied science in the marketplace place. The lease starts with a look into the tourism industry with relation to the festering of the internet. It consequently goes into the history and development of The Marriotts chain, the companys IT developments and various implementations to change with the development of applied science and the changing demand of the market and the customers. The subject field thus uses Porters five-spot force model and Vassos roadway map to snap IT applications with lever to marketing and sales. The study then analyzes the companys website and also puts in advance true advantages and disadvantages the company has. The study shows that Marriotts have been very roaring in implementing technology. This can be nabn from the fact that presently 75% of their bookings argon d single online. They also have a very wholesome virtual market pla ce. Using Vassos road map one can assure that the company is at the final phase i.e.
strategic transformation phase which consists of globalizing the products and differentiation. The study looks into the advantages and disadvantages of virtual market place for Marriotts. One can say that the development of internet technology has reorganized the method of doing commerce and we can see that Marriotts is one of the examples in successfully implementing the technology for growth and development. If you compliments to get a full essay, lodge it on our website: OrderCustomPaper.com
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