Unit 3: Introduction to Marketing Name: Kevin Snaterse Assessors: L.Szanati and A.J Diependaal clique: 1IBS1 hypertext transfer protocol://www. sellingteacher.com/Lessons/lesson_what_is_ marketing.htm Task 1 1.1Describe the concept and principles of marketing. a) ply two definitions of marketing. 1: The management process responsible for identifying, anticipating and square(p) customer requirements profitably. 2: Marketing is the social process by which individuals and groups obtain what they urgency and require through creating and exchanging products and value with others. b) let on the patient of generates of systems of the tete-a-tete, populace and unpaid sectors. The free aim of the private organisation is to sack bills. Albert Heijn is a private organisation that wants to compass bills. The Albert Heijn is using marketing to cut a heap customers. The Albert Heijn conjure a weed on the television and on the internet. The broad aim of the humanity organisation is to service society. Like the Isala klinieken. mass that work in a infirmary must patron sick nation or operate people.
To make money isn’t the aim of a hospital. But a hospital need money to help people. The hospitals earn funds from the government. The broad aim of the voluntary organisation is a bite resembling the public organisation. A voluntary sector like the Unicef wants to helps subatomic children in the world. in that location are a lot of children tha t works but in that location under 18. And ! there are a lot of children poor. The Unicef is nerve-wracking to help the problems. Unicef get funds from citizens. With the money the Unicef is helping the poor children. So this organisation aren’t to get profit. c) Describe how marketing swans these aims. Marketing support these aims with the 4 P’s. harvest: Product means the gang of goods and services that are offered to the target consumer....If you want to get a full essay, order it on our website: OrderCustomPaper.com
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