GEP Marketing Plan

GEP beau monde Contact Information Address: 567 Bay highroad Postal Code: K6S 3M4 urban center: capital of Canada res publica: Ontario Country: Canada Tel/Fax: K1G 4M7 Web site: www.thepawshop.ca email us: info@thepawshop.ca Prepared by: Group 3 professor: Richard Yip Chuck Student Greg Demmery March 13, 2008 1.

Table of circumscribe GEP conjunction background3 Executive Summary4 Marketing Research4 IntroducingThe hired hand Shop5 Mission5 Location5 caper goals and objectives6 Distribution methods7 take of distribution7 Products and service8 Branding strategy9 Buying center of attention10 outlay strategy10 Employee wages11 The competition11 Breakeven analysis12 picky pricing adjustments14 Legal and regulatory aspects of pricing14 promotional objectives15 promotional strategy15 Promotional justifications17 Promotional tactics18 Promotional compute 20 occlusion chart21 SWOT analysis21 Appendix A23 References36 GEP order Background Name: GEP Company (Gezim, Greg, Elena, Pamela) Store name: The grate Shop Type of profession: Pet grooming exertion Location: Ottawa, Ontario-Canada Company surface: Small Business Company (20 Employees) Main Office: Ottawa Business Established: Jan, 2008 Products/Services ! home: Grooming services Main products/services: Grooming services including wash, dry, cut, massage, pelage treatments, intoxicate cut and style as desired by owner Company Leaders: Elena & Gezim Marketing Director/VP: Pamela & Greg Target Customers: firedog owners in the Ottawa region. Our consumer base is professional, affluent, forward thinking, and health conscious(p) with subtile tastes for their dogs. Age range: 24-65....If you want to get a beneficial essay, order it on our website: OrderCustomPaper.com

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